Content & other
SERVICES
Targeted, conversion-focused content powers every successful campaign and demand-generation program we create for our clients. Our robust, department is highly adept at creating traditional advertising content like direct mail, print and collateral materials that make prospects sit up and take notice.
DIRECT MAIL
We take pride in knowing how to develop extremely impactful direct mail campaigns and materials. We have a team of experts who manage the entire process, from compelling conceptual design to reliable, low-cost delivery. Our services include design, printing, targeted direct mail lists, fulfilment and shipping.
PRINT ADVERTISING
In this digital age, print advertising does not always get its due credit. Ads in magazines and trade publications still have the power to build your brand, familiarise buyers with your offerings, and supplement the effectiveness of your digital ads. Our media experts plan, negotiate and place print buys in all types of publications. Our creative team develops B2B print ads that are as imaginative as they are effective.
COLLATERAL
Brochures, infographics, white papers, data sheets and case studies: There continues to be a need for all these types of collateral in B2B marketing. It’s the kind of content that provides the details of your product specs, your point of value and your unique selling proposition. It should professionally write and design all of it to solidify your brand and offerings in the mind of your buyer. From large runs to customised small batches, we write, design and produce high-quality collateral materials that make a big impact.
When it comes to connecting with today’s B2B buyers, content marketing has never had a bigger role to play. Buyers are self-directing more of their purchase journeys, and to solve their problems, they’re turning to content first — not to Sales. In fact, according to the Demand Gen Report 2021 Survey of B2B Buyers, “19% of companies formed buying committees for the first time, alongside the 49% of respondents who already utilised them in the past. These groups are typically consisting of the primary decision maker, internal influencers and researchers, in addition to technical buying influencers and end-users.”
These strategic groups were formed to search for engaging, helpful content that addresses their business priorities demonstrates expertise in a specific industry and helps them identify the best solution.
57% OF THE BUYER’S JOURNEY IS COMPLETE BEFORE A BUYER EVER CONTACTS A SELLER
Now, it is imperative to develop authentic connections with various stakeholders involved in these committees through content creation. The company with the most effective, easily accessible content will hold buyers’ attention — and win their business. How can you make sure that’s you? With a content marketing strategy and a team that bring your insights to life, positioning you as the top expert in your industry.
OUR CONTENT MARKETING PROCESS
Our team approaches each content marketing program with a strategic eye and a translator’s ear. Based on your industry, buyer and purchase journey, we’ll help you determine the most resonant and effective messages for your market. Then, we’ll transform your deep internal knowledge into persuasive assets that provide value at every stage of the funnel.
Our in-house team of marketing strategists, graphic designers, writers, web developers and more will ensure that every asset we create is an engaging showpiece for your message. And we’ll get that content in front of the right audience through the right channels: a compelling web presence, strategic demand generation programs and more. Together, we’ll make your content marketing program a success and your company the go-to source of information for your buyers.
THOUGHT LEADERSHIP
Together, we can create:
INTERACTIVE CONTENT
Interactive content marketing encompasses many different assets with different roles in the buyer’s journey. Here are seven of the most common types we’re creating for our clients:
WHAT MAKES FOR GREAT CONTENT MARKETING
Every marketer wants quality content… but what does that mean, exactly? A successful content marketing program brings together three key pieces:
B2B video marketing is a powerful way to get noticed in a crowded content marketing landscape. Video creates an immersive experience unlike any other form of content. And if it delivers a concise, visual message, you’ll intrigue and excite viewers, and gain traction on social media.
A BUYER-CENTRIC STRATEGY
The principle behind our video marketing services is simple: We keep buyers’ needs front and centre. At every stage of the process, we work to create videos that resonate with your buyers and drive results. Our expertise includes:
Video Pre-production
Our in-house creative team will help determine what messaging will resonate with buyers, and what actions you want them to take. Then, we’ll identify the best storytelling and art direction to express that message and encourage those actions.
Video Production
Our flexible video production services are built to accommodate a wide range of budgets and needs. From simple interviews to high-production motion graphics and everything in between, we’ll find the most efficient and effective ways to tell your story.
Video Post-production
When it’s time to put the pieces together, our in-house video team is ready to go. We combine video footage, our collective creative vision, and a razor-sharp focus on your goals to create content that drives buyer action.
Video Distribution
Even the best-designed video will only be effective if the right audience sees it. From social media to websites, landing pages and more, we’ll leverage the best distribution channels for your video, maximising exposure and engagement.
WHAT CAN WE CREATE FOR YOU?
Our video team is ready to create video content that conveys your message, engages buyers and exceeds expectations. But what kind of video do you need? The possibilities are endless! Here are just a few of the video types we’ve created for our clients:
In-person or virtual events and trade shows are golden opportunities in the B2B space. They’re also a big investment, and now require even more creativity and coordination to conduct safely, but when designed and promoted effectively, a few days can lead to a year’s worth of business.
EVENT MARKETING SERVICES
Creating a cohesive strategy and detailed plans for marketing activity before, during and after your event is crucial. You also need backup plans for the “what ifs” that seem to come up with every live event or trade show. Whether you’re planning an in-person or virtual event we have experts who can assist, with services that include:
TRADE SHOW BOOTH DESIGN
Your trade show booth design must attract visitors and keep them there. From the simple to the complex, our creative experts know to develop imaginative designs to fit your event goals and budget.
PROMOTIONAL ITEMS / SWAG
Our production team has relationships with promotional merchandise and swag vendors all across the country. We can design and source unique event giveaway items that will set your brand apart.
If you need expert help with your event marketing efforts, get in touch and we’ll do what it takes to make sure you get the utmost value out of your investment.