{"id":892,"date":"2022-07-07T08:05:49","date_gmt":"2022-07-07T08:05:49","guid":{"rendered":"https:\/\/olivechron.com\/?page_id=892"},"modified":"2022-12-21T15:45:34","modified_gmt":"2022-12-21T15:45:34","slug":"data-management","status":"publish","type":"page","link":"https:\/\/olivechron.com\/index.php\/services\/data-management\/","title":{"rendered":"Data Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"892\" class=\"elementor elementor-892\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca7172e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca7172e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb450b5\" data-id=\"cb450b5\" 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elementor-section-height-default elementor-section-height-default\" data-id=\"09db933\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57382c8\" data-id=\"57382c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b378658 elementor-invisible elementor-widget elementor-widget-letter-box\" data-id=\"b378658\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"letter-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t \t<div class=\"at_heading_with_letter block_center\">\r\n\t \t\t<div class=\"at_heading_with_letter_inner block_center\">\r\n\t\t \t\t<div class=\"titles_after_letter style_letter\">\r\n\t\t\t \t\t<h3 class=\"small_title style_letter\"> CREATING<\/h3>\t\t\t \t\t\t\t\t \t\t<h4 class=\"big_title\"><p><strong>\u00a0 \u00a0DATA MANAGEMENT<\/strong><br \/>\u00a0 \u00a0BY USING THE<\/p><p>\u00a0 \u00a0RIGHT TOOLS<\/p><\/h4>\r\n\t\t\t \t\t\t\t \t\t<\/div>\r\n\t\t \t\t<div class=\"transparent_letter style_letter\">D<\/div>\r\n\t \t\t<\/div>\r\n\t \t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77dc0f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77dc0f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ced35f\" data-id=\"3ced35f\" data-element_type=\"column\">\n\t\t\t<div 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data-id=\"afce279\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c05fee8 elementor-tabs-view-vertical elementor-invisible elementor-widget elementor-widget-tabs\" data-id=\"c05fee8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.5 - 27-04-2022 *\/\n.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tabs-wrapper{width:25%;-ms-flex-negative:0;flex-shrink:0}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active{border-right-style:none}.elementor-widget-tabs.elementor-tabs-view-vertical .elementor-tab-desktop-title.elementor-active:after,.elementor-widget-tabs.elementor-tabs-view-vertical 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.elementor-tab-title{width:100%}.elementor-widget-tabs.elementor-tabs-alignment-stretch.elementor-tabs-view-vertical .elementor-tab-title{height:100%}.elementor-tabs .elementor-tab-mobile-title{display:none}}<\/style>\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2011\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2011\" aria-expanded=\"false\">ANALYTICS & DATA READING<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2012\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2012\" aria-expanded=\"false\">LEAD MANAGEMENT & NURTURE<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2013\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2013\" aria-expanded=\"false\">TECH & ADVANCEMENTS<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-2014\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2014\" aria-expanded=\"false\">ONE ON ONE CUSTOMER ENGAGEMENT<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-2011\" aria-expanded=\"false\">ANALYTICS & DATA READING<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2011\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2011\" tabindex=\"0\" hidden=\"false\"><p class=\"p1\"><i>WHAT\u2019S WORKING? PROOF IS IN THE NUMBERS.<\/i><\/p><p class=\"p1\">Your marketing team has brilliant instincts for engaging buyers. But these days, instincts aren\u2019t enough. Every day, marketers are on the hook for the hard numbers. Engagement metrics. Lead counts. ROI. Marketing has always been part art and part science \u2026 but in order to tackle the science side, you need the data and analytics to know what\u2019s working, iterate and optimise.<\/p><p class=\"p1\">We dig into the digital assets of your business and your competitors to better understand your customers, your offerings and your competition. We ensure you have the plan to utilise your customer data, and track and measure response to create more personalised, impactful marketing.<\/p><p class=\"p1\"><i>INSIGHTS FOR NOW, AND WHAT\u2019S NEXT<\/i><\/p><p class=\"p1\">We know B2B moves fast, so you have to move faster. Our team of technologists and analysts will ensure you have the data you need to make the right decisions right now. We organise data into detailed reports and summary-level dashboards to provide visibility across your operations: program performance, pipeline status, and marketing\u2019s impact on the bottom line. And we can also help you with demand forecasting, market mapping and projections to help you determine your next move.<\/p><p class=\"p1\"><i>ATTRIBUTION, ANALYTICS AND REPORTING<\/i><\/p><p class=\"p1\">You can\u2019t improve what you can\u2019t measure, so our cross-system reporting capabilities go beyond basic activity metrics to provide deep, actionable insight. We\u2019ll work with you to implement a measurement framework and ensure the correct attribution strategy is in place.<\/p><p class=\"p1\">Our deep understanding of data and\u00a0marketing technology\u00a0means we can make sure all your systems are working together to create a unified view of your customers and your sales and marketing operations.<\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1061 aligncenter\" src=\"https:\/\/olivechron.com\/wp-content\/uploads\/2022\/07\/Untitled-design-8-300x131.png\" alt=\"\" width=\"300\" height=\"131\" srcset=\"https:\/\/olivechron.com\/wp-content\/uploads\/2022\/07\/Untitled-design-8-300x131.png 300w, https:\/\/olivechron.com\/wp-content\/uploads\/2022\/07\/Untitled-design-8-1024x447.png 1024w, https:\/\/olivechron.com\/wp-content\/uploads\/2022\/07\/Untitled-design-8-768x335.png 768w, https:\/\/olivechron.com\/wp-content\/uploads\/2022\/07\/Untitled-design-8-1536x670.png 1536w, https:\/\/olivechron.com\/wp-content\/uploads\/2022\/07\/Untitled-design-8-650x284.png 650w, https:\/\/olivechron.com\/wp-content\/uploads\/2022\/07\/Untitled-design-8-600x262.png 600w, https:\/\/olivechron.com\/wp-content\/uploads\/2022\/07\/Untitled-design-8.png 2000w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p class=\"p1\">WEB CONVERSION METRICS ACROSS<span class=\"Apple-converted-space\">\u00a0 <\/span>THE BUYER\u2019S JOURNEY<\/p><p class=\"p1\">What types of web conversion metrics should you be measuring for each funnel stage? This infographic provides a snapshot.<\/p><p class=\"p1\"><b>EFFECTIVENESS REPORTING AND ANALYTICS<\/b><\/p><p class=\"p1\">We often see too much time and reporting focused on the activity level and never really connecting it to what really matters for the business. We believe their ability to move business goals should measure B2B marketing programs. While there will always be important marketing initiatives that fall outside of measurable business goals, our fundamental approach to reporting and analytics is grounded in a focus on demand generation. Some of the most important measures of our effectiveness on your behalf will come in the form of:<\/p><ul class=\"ul1\"><li class=\"li1\"><span class=\"s1\"> \u2022<\/span>Total impressions delivered<\/li><li class=\"li1\"><span class=\"s1\"> \u2022<\/span>Total leads generated<\/li><li class=\"li1\"><span class=\"s1\"> \u2022<\/span>Total pipeline generated<\/li><li class=\"li1\"><span class=\"s1\"> \u2022<\/span>Closed deals<\/li><li class=\"li1\"><span class=\"s1\"> \u2022<\/span>Revenue ratios<\/li><li class=\"li1\"><span class=\"s1\"> \u2022<\/span>Tactic and media effectiveness<\/li><li class=\"li1\"><span class=\"s1\"> \u2022<\/span>Territory summary reports<\/li><li class=\"li1\"><span class=\"s1\"> \u2022<\/span>Database health<\/li><li class=\"li1\"><span class=\"s1\"> \u2022<\/span>Engagement metrics (social media metrics, website behaviours, etc.)<\/li><\/ul><p class=\"p1\"><b>WEBSITE ANALYTICS<\/b><\/p><p class=\"p1\">Websites are full of valuable data, and we help you leverage it to evaluate and improve performance and results. First, we build a foundation, implementing tools like Google Analytics and Visual Website optimizer into a website. Then, based on your strategic goals, we determine which metrics matter most, such as click paths, site time, downloads and more.<\/p><p class=\"p1\">We build regular and on-demand reports around these metrics, so you\u2019ll always be in the loop. And they\u2019re more than surface-level insights: We provide audience information, visitor behaviour, campaign and content performance, and more. Who visited your site? What did they do? What\u2019s driving conversions, and why are visitors bouncing? We\u2019ll provide the answers, revealing what\u2019s working \u2014 and providing actionable insights for\u00a0conversion optimisation.<\/p><p class=\"p1\"><b>OUR EXPERTISE<\/b><\/p><p class=\"p1\">We work with many technologies and languages. Here are just a few of our capabilities and partners:<\/p><p class=\"p4\"><span class=\"Apple-converted-space\">*DATA STUDIO<\/span><\/p><p class=\"p4\"><span class=\"Apple-converted-space\">*GOOGLE ANALYTICS<\/span><\/p><p class=\"p4\"><span class=\"Apple-converted-space\">*KISSMETRICS<\/span><\/p><p class=\"p4\"><span class=\"Apple-converted-space\">*TABLEAU\u00a0 \u00a0<\/span><\/p><p class=\"p2\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p class=\"p5\">\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2012\" aria-expanded=\"false\">LEAD MANAGEMENT & NURTURE<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2012\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2012\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\">OUR LEAD MANAGEMENT PHILOSOPHY<\/p><p class=\"p1\">Qualified leads are the lifeblood of every company, but not all leads are created equal. We can help identify the opportunities that are sales-ready right now. And for the rest, we\u2019ll put a lead nurturing plan in place, moving them through the funnel to convert when they\u2019re ready.<\/p><p class=\"p1\">Through qualification and behaviour-tracking tactics (email, telemarketing, marketing automation), we can design a program to help you identify leads that should be funnelled into a lead-nurturing program. There, prospects stay engaged with content and tools appropriate to where they are in their buying cycle until they\u2019re finally sales-ready. These steps help maximise yield from your best leads and keep your sales team highly productive.<\/p><p class=\"p1\">When it comes to turning over leads to the sales department, we focus on quality over quantity. Generating, developing and delivering sales-ready leads is critical for B2B marketing success. Companies that do it well, gain productivity from their sales force, close a higher percentage of opportunities and optimise their business development resources.<\/p><p class=\"p3\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p class=\"p1\"><b>LEAD NURTURING APPROACH<\/b><\/p><p class=\"p1\">We consider lead nurturing an ever-evolving conversation between you and your prospects \u2014 but of course, you can\u2019t have a good conversation unless you\u2019re saying something both relevant and meaningful.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p class=\"p1\">Our approach to lead nurturing goes beyond marketing automation\/email marketing, because in today\u2019s world, to get people\u2019s attention, you definitely have to go beyond their inboxes.<\/p><p class=\"p1\">We move people down the funnel through a number of different nurturing techniques, including:<\/p><p class=\"p1\"><span class=\"s1\"><b>Tele qualification:<\/b><\/span>\u00a0Adding a specialised team of telemarketers to your marketing mix will help you determine if your leads are truly sales-ready or if they could use another round of nurturing. Plus, a one-on-one conversation gives you the opportunity to learn more about your addressable market and their buying journeys.<\/p><p class=\"p1\"><span class=\"s1\"><b>Direct mail:<\/b><\/span>\u00a0A well-executed\u00a0direct mail\u00a0strategy can actually generate more conversions than your typical email campaign. And incorporating a direct mail strategy into the mix can also help you build brand recognition by keeping your company both in your leads\u2019 inboxes and on their doorsteps.<\/p><p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.themxgroup.com\/capabilities\/digital-marketing\/#social-media\"><b>Social media<\/b><\/a><b>:<\/b><\/span>\u00a0We create organic and paid social media campaigns to stay top of mind with your target and drive them where you want them to go. Plus, we leverage social media analytics to figure out where your leads are spending their time and what kinds of questions they\u2019re asking.<\/p><p class=\"p1\"><b><i>MARKETING OPERATIONS<\/i><\/b><\/p><p class=\"p1\">When leads come in, you need the right people, processes and technology to efficiently manage them with consistency. We can assist to ensure you have a strong marketing operations process in place, fortifying your marketing strategy with new capabilities, insights and agility.<\/p><p class=\"p1\">With our expertise in multiple\u00a0marketing automation\u00a0platforms, we help clients streamline, automate and measure marketing activities and workflows to increase operational efficiency, prospect engagement and conversions.<\/p><p class=\"p1\"><b><i>CHANNEL SUPPORT<\/i><\/b><\/p><p class=\"p1\">If you sell through distributors or third-party reps, your channel partners are key to your company\u2019s success. Your sales team spends a lot of time calling on them, and your whole organisation should be focused on providing them with great customer service as part of your channel partner management strategy.<\/p><p class=\"p1\">We help clients support their channel partners so their brand is top of mind, selling more of their products through to end users. Highly successful tactics have included the creation of custom web portals, training videos, customisable marketing materials,\u00a0interactive selling tools, quoting tools and more.<\/p><p class=\"p1\">If you\u2019re looking to upgrade your lead management and nurturing strategy, or want to shore up your marketing operations or channel support efforts,\u00a0let\u2019s talk. We have a team of experienced professionals ready to assist you.<\/p><p class=\"p1\">\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2013\" aria-expanded=\"false\">TECH & ADVANCEMENTS<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2013\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2013\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\">To successfully reach\u00a0today\u2019s buyers, marketing automation is a must. Using a marketing automation platform (MAP) allows you to reach the right buyers at the right time, at any stage in the buying journey. And marketing automation systems drive the results you need: According to Marketo, companies that use marketing automation effectively earn an average of 79% more revenue than those that don\u2019t. However, using your MAP to its full potential can be complicated \u2014 so much so that the platform can easily end up as just an expensive email blaster. But with the right approach and expertise, you can see the results your MAP vendor promised. And that\u2019s just what our marketing automation team delivers.<\/p><p class=\"p1\"><i>\u00a0Companies that use marketing automation effectively earn an average of 79% more revenue than those that don\u2019t.\u00a0<\/i><\/p><p class=\"p1\">We provide eight strategic and tactical marketing automation strategies, and content and campaign management solutions that help marketers achieve the full potential of their MAP. Below is an outline of our customisable solution options.<\/p><p class=\"p1\"><b>MAP Database Assessment<\/b><\/p><p class=\"p1\">Data is the fuel that powers automation, so we\u2019ll make sure your database is prepared to support automated journeys. We address data segmentation and alignment, ensure outbound marketing readiness, determine data counts, and handle data supplementation or list purchasing if necessary.<\/p><p class=\"p1\"><b>MAP Website Setup<\/b><\/p><p class=\"p1\">Connecting your MAP to your website will enable you to get more data from web visitors, integrate them into nurture journeys, and manage them across the funnel \u2014 all automatically. We can implement webpage tracking codes, link web behaviour to specific contacts, or set up web forms and decide which assets to gate. And we can set up automated management and nurture programs for web leads, or help improve web conversion and data capture.<\/p><p class=\"p1\"><b>Scoring Model Development<\/b><\/p><p class=\"p1\">Setting up the right lead-scoring rules for journeys empowers you to send the best leads to Sales, and nurture the rest until they\u2019re ready to buy. We\u2019ll help develop scoring rules based on profile fit and engagement levels, revealing the right next steps for every lead.<\/p><p class=\"p1\"><b>Journey Stream Design and Mapping<\/b><\/p><p class=\"p1\">Planning effective journeys take serious thought work \u2014 and we can handle it. We\u2019ll determine what content assets you already have, and which need to be created, plus how and when journey participants should receive information. And we\u2019ll map journey rules to make sure everything runs smoothly.<\/p><p class=\"p1\"><b>Journey Asset Creation<\/b><\/p><p class=\"p1\">Every successful marketing automation journey needs the right content to power it! Our digital- and demand-savvy, the creative team is equipped to create content that engages, educates and nurtures buyers: emails, landing pages, videos, long-form content, thought leadership, interactive content and more.<\/p><p class=\"p1\"><b>Attribution and Reporting Setup<\/b><\/p><p class=\"p1\">We\u2019ll help get the right metrics from your marketing automation tool to measure journey performance and ROI. We go beyond the usual performance metrics to provide actionable insights, including sophisticated yet easy-to-use attribution-based reports and revenue analysers.<\/p><p class=\"p1\"><b>Campaign Configuration and Setup<\/b><\/p><p class=\"p1\">When it\u2019s time to prepare journeys for launch, we\u2019ll make sure everything runs smoothly. We can help integrate sales-force automation platforms, incorporate social add-ons, deploy real-time personalisation, set up complex flow rules and more.<\/p><p class=\"p1\"><b>Campaign Execution<\/b><\/p><p class=\"p1\">Whether it\u2019s a trigger campaign, a drip campaign or any other kind of automated journey, our team will make sure every stream gets up and running smoothly. After launch, we\u2019ll continue to evaluate journey performance, identifying ways to optimise performance.<\/p><p class=\"p1\"><b>MARKETING INTEGRATION<\/b><\/p><p class=\"p1\">A strong technology foundation is an engine behind successful sales and marketing programs. But if you\u2019re tired of marketing tech that doesn\u2019t deliver what it promised, you\u2019re not alone. Implementing and integrating multiple systems in-house is a major headache. In fact, Oracle reports that 92% of marketers don\u2019t believe their company has implemented its marketing technology successfully. But it doesn\u2019t have to be that way!<\/p><p class=\"p1\">To make marketing tech follow through on its promises, you need a new approach. Outsourcing marketing technology gives you easy access to the right systems and the right talent to manage them. You\u2019ll be able to focus on generating leads and closing sales instead of wasting time worrying about tech issues.<\/p><p class=\"p1\"><b>MARKETING TECHNOLOGY OUTSOURCING<\/b><\/p><p class=\"p1\">Outsourcing your marketing operations and marketing tech eliminates the hassle of selecting, onboarding, and integrating multiple systems. We\u2019ll quickly get you set up on best-in-class systems, help leverage them to run effective programs, and perform ongoing data management and hygiene to deliver long-term value.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-2014\" aria-expanded=\"false\">ONE ON ONE CUSTOMER ENGAGEMENT<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2014\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2014\" tabindex=\"0\" hidden=\"hidden\"><p class=\"p1\">Gain a competitive edge with your B2B demand generation programs by utilising telemarketing. Our highly trained in-house teleservices team works within your existing processes, learning your business goals and positioning you as an industry leader through personal conversations with your prospects. We specialise in helping mid-sized to enterprise businesses with a variety of telemarketing programs, including:<\/p><p class=\"p1\"><b>Lead generation:<\/b> Deploy outbound telemarketing calls that engage your market.<\/p><p class=\"p1\"><b>Lead qualification:<\/b> Reveal which prospects are really ready for follow-up from Sales.<\/p><p class=\"p1\"><b>Lead nurturing: <\/b>Provide the personalised touch prospects need to move forward confidently.<\/p><p class=\"p1\"><b>Database building:<\/b> Verify and acquire contact and qualifying company data.<\/p><p class=\"p1\"><b>Sales follow-up:<\/b> Gather insights that can improve sales processes.<\/p><p class=\"p1\"><b>Inside sales<\/b>: Focus on the big opportunities while our team handles the rest.<\/p><p class=\"p1\">B2B telemarketing has the power to create a one-to-one connection to optimise the results of your\u00a0digital marketing\u00a0programs and\u00a0event marketing\u00a0programs, to drive<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p class=\"p1\"><b>OUR B2B TELEMARKETING PROCESS<\/b><\/p><p class=\"p1\">We design and deploy holistic telemarketing solutions for mid-sized to enterprise businesses that integrate with marketing operations systems to\u00a0nurture leads\u00a0and support Sales. Our end-to-end process begins with a tailored strategy and may include a variety of services, including:<\/p><ul class=\"ul1\"><li class=\"li1\">Call guide and messaging development<\/li><li class=\"li1\">Data acquisition, appending and segmentation<\/li><li class=\"li1\">Developing test cases<\/li><li class=\"li1\">Reporting and call review<\/li><li class=\"li1\">Inside or \u201cvirtual\u201d sales<\/li><li class=\"li1\">Inbound and outbound calling<\/li><li class=\"li1\">The utilisation of state-of-the-art software<\/li><\/ul><p class=\"p3\"><span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p class=\"p1\">Whether you\u2019re looking for a quick-turn project with a set number of contact records, or you need a long-term solution with multiple full-time equivalents of a sales team, our agile approach to tele services and our trained in-house staff can accommodate your needs.<\/p><p class=\"p4\">\u00a0<\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-956a75f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"956a75f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7259e14\" data-id=\"7259e14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eef1ab6 elementor-widget elementor-widget-spacer\" data-id=\"eef1ab6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6abc942 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6abc942\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dee952b\" data-id=\"dee952b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41e88a6 elementor-invisible elementor-widget elementor-widget-letter-box\" data-id=\"41e88a6\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;}\" data-widget_type=\"letter-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t \t<div class=\"at_heading_with_letter block_left\">\r\n\t \t\t<div class=\"at_heading_with_letter_inner block_left\">\r\n\t\t \t\t<div class=\"titles_after_letter style_letter\">\r\n\t\t\t \t\t<h3 class=\"small_title style_letter\"> <\/h3>\t\t\t \t\t\t\t\t \t\t<h4 class=\"big_title\"><p>\u00a0<\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline\"><a href=\"https:\/\/olivechron.com\/index.php\/services\/approach\/\">APPROACH<\/a><\/span><\/p><\/h4>\r\n\t\t\t \t\t\t\t \t\t<\/div>\r\n\t\t \t\t<div class=\"transparent_letter style_letter\">A<\/div>\r\n\t \t\t<\/div>\r\n\t \t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0176816\" data-id=\"0176816\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2eea75a elementor-invisible elementor-widget elementor-widget-letter-box\" data-id=\"2eea75a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;}\" data-widget_type=\"letter-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t \t<div class=\"at_heading_with_letter block_left\">\r\n\t \t\t<div class=\"at_heading_with_letter_inner block_left\">\r\n\t\t \t\t<div class=\"titles_after_letter style_letter\">\r\n\t\t\t \t\t<h3 class=\"small_title style_letter\"> <\/h3>\t\t\t \t\t\t\t\t \t\t<h4 class=\"big_title\"><p>\u00a0<\/p><p><a href=\"https:\/\/olivechron.com\/index.php\/digital\/\">\u00a0<\/a><\/p><p><span style=\"text-decoration: underline\"><a href=\"https:\/\/olivechron.com\/index.php\/digital\/\">DIGITAL<\/a><\/span><\/p><\/h4>\r\n\t\t\t \t\t\t\t \t\t<\/div>\r\n\t\t \t\t<div class=\"transparent_letter style_letter\">D<\/div>\r\n\t \t\t<\/div>\r\n\t \t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c7421a3\" data-id=\"c7421a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b2c5b8 elementor-invisible elementor-widget elementor-widget-letter-box\" data-id=\"0b2c5b8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;}\" data-widget_type=\"letter-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t \t<div class=\"at_heading_with_letter block_left\">\r\n\t \t\t<div class=\"at_heading_with_letter_inner block_left\">\r\n\t\t \t\t<div class=\"titles_after_letter style_letter\">\r\n\t\t\t \t\t<h3 class=\"small_title style_letter\"> <\/h3>\t\t\t \t\t\t\t\t \t\t<h4 class=\"big_title\"><p>\u00a0<\/p><p>\u00a0<\/p><p><span style=\"text-decoration: underline\"><a href=\"https:\/\/olivechron.com\/index.php\/services\/content-other\/\">CONTENT<\/a><\/span><\/p><\/h4>\r\n\t\t\t \t\t\t\t \t\t<\/div>\r\n\t\t \t\t<div class=\"transparent_letter style_letter\">C<\/div>\r\n\t \t\t<\/div>\r\n\t \t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92b9353 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92b9353\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a7749a\" data-id=\"4a7749a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ac5a96 elementor-widget elementor-widget-spacer\" data-id=\"8ac5a96\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6641e9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6641e9d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa75602\" data-id=\"fa75602\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24e88ef elementor-align-center elementor-widget elementor-widget-button\" data-id=\"24e88ef\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/olivechron.com\/index.php\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CREATING \u00a0 \u00a0DATA MANAGEMENT\u00a0 \u00a0BY USING THE \u00a0 \u00a0RIGHT TOOLS D ANALYTICS &#038; DATA READING LEAD MANAGEMENT &#038; NURTURE TECH &#038; ADVANCEMENTS ONE ON ONE CUSTOMER ENGAGEMENT ANALYTICS &#038; DATA READING WHAT\u2019S WORKING? PROOF IS IN THE NUMBERS. Your marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":790,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/olivechron.com\/index.php\/wp-json\/wp\/v2\/pages\/892"}],"collection":[{"href":"https:\/\/olivechron.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/olivechron.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/olivechron.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/olivechron.com\/index.php\/wp-json\/wp\/v2\/comments?post=892"}],"version-history":[{"count":66,"href":"https:\/\/olivechron.com\/index.php\/wp-json\/wp\/v2\/pages\/892\/revisions"}],"predecessor-version":[{"id":1609,"href":"https:\/\/olivechron.com\/index.php\/wp-json\/wp\/v2\/pages\/892\/revisions\/1609"}],"up":[{"embeddable":true,"href":"https:\/\/olivechron.com\/index.php\/wp-json\/wp\/v2\/pages\/790"}],"wp:attachment":[{"href":"https:\/\/olivechron.com\/index.php\/wp-json\/wp\/v2\/media?parent=892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}